Stop waiting and start living.

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Pause to find calm and clarity

Play to find joy and meaning

Here's how I can help

Soul Inversion Membership

Join a supportive community interested in growth and navigating change without judgment. Stay consistent in your personal growth work, Invert your perspective on problems and stay accountable for achieving your goals.

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1:1 Mentoring

Get weekly, personal motivation from Alison to get clearer on your path and take specific, actionable steps towards your goals. Shed the malaise and manifest more joy.

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7-day Self-Discovery Challenge

This self-directed journey includes daily videos and playsheets to help you identify areas where you need to shift and let go, and in that new space of freedom, set goals and dream big, ending with a live 1:1 coaching call with Alison.

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What's Your Play Personality?

When did exhaustion become a status symbol? Is being busy the new normal? Do you play enough? Get your play personality and free, customized "playlist" to reclaim joy in your life. (You're busy, I get it, it'll only take 5 minutes!)

TAKE THE FREE QUIZ!

Hi, I'm Alison.

I have spent years working with people, providing them with tips and tools to navigate life's changes, both personal and professional. From traveling the world with UNICEF, to co-founding apple seeds and a children’s music program, songs for seeds, my passion is connecting with people. In my various life chapters, I’ve learned to move through change by seeing uncertainty as mystery, letting curiosity guide me, and never forgetting to play (or go upside down to see life in a new way ;)) I would love to help you move changes, both big and small, and consciously turn the chapters of your life's book. Who do you want to become? What’s the story you want to tell with your one life? You already have everything you need right inside of you…I promise to hold your hand as you listen to your inner voice and become the biggest, boldest version of you.

What Other Leaders Are Saying

It is difficult to imagine a better guide to have at your side.

Alison's love for life is infectious. She is one of my favourite people - courageous, compassionate, and caring. A naturally gifted coach, a wonderful mother and friend, it is difficult to imagine a better guide to have at your side.

She has an amazing ability to help others launch ideas.

I have known Alison for nearly 20 years. Her entrepreneurial energy and strategic mind enabled her to create a Sports for Development office within UNICEF globally. She has an amazing ability to help others launch ideas, combined with a passion for service and helping children. It’s a powerful combination that led to a variety of ideas, reports and programs that supported in a very concrete way children’s education, protection and development in countries all over the world.

Alison has a remarkable ability to inspire people.

Beyond her infectious energy, Alison has a remarkable ability to inspire people to go beyond their self-imposed limitations and discover new things about themselves. Her love of people, her zest for life and her passion for communication make her uniquely qualified for this new venture.

If you want to know how to find your joy and create a life that fulfills you, look no further.

I have been business partners with Alison for the past 15 years and together we have raised 6 kids, built 2 businesses and have traveled the world (4 times on our annual mystery trip when we arrive at the airport without a plan and arrive in a foreign country a few hours later). When Alison puts her mind into something, there is literally nothing she can’t do. She is an incred ible mother, natural born entrepreneur, mind blowing athlete and seeker of health and wellness. She is a lover of people, the ultimate connector and a true communicator. She is passionate and driven, whip smart and wildly fun. I have watched her move metaphorical mountains as well as climb to the top of Kilimanjaro. If you want guidance on how to add play into your life, if you want to prioritize making the most of your time here on Earth, if you want to know how to find your joy and create a life that fulfills you, look no further.

All who associate with Alison will benefit greatly from her presence.

Alison is one of those remarkable people in the world who you are instantly impressed by, in equal measures from her humanity, intellect, energy and joy for life. I’ve known her for 18 years, dating back to when she was with UNICEF and we traveled to remote areas of Mali to vaccinate women and girls against tetanus. Following a highly successful career at UNICEF she became even more successful as an entrepreneur by co-founding Apple Seeds, all while accomplishing superhuman athletic endurance feats. Anything Alison is engaged in grows to fruition like a lush garden, life simply springs around her, and all who associate with Alison will benefit greatly from her presence.

She has so much positive energy that you can’t help but catch it and feel great.

I met Alison while she was chaperoning a service trip with her daughters in Guatemala and she instantly became one of my favorite people. She has so much positive energy that you can’t help but catch it and feel great, wanting to plan your next outing with her! Her career trajectory is extraordinary and tells you just how much commitment and passion she brings to everything she does. I am thrilled to have her on School the World’s Advisory Board.

Powerful combination that lifts you up and makes you better than you were.

Alison understands leadership, performance and stress: she has after all run marathons with a blind man across several continents. Who does that? But the other side of Alison is engaging, empathetic and fun loving. It’s a powerful combination that lifts you up and makes you better than you were.

Alison is like one of those characters in old movies who is perfect in every way.

Alison is like one of those characters in old movies who is perfect in every way. She is caring, sincere, funny, and insightful, full of love and forgiveness. They stopped putting characters like that in movies today because it’s not believable that someone could be like that. But she is, in real life.

It takes courage to say yes to rest and play in a culture where exhaustion is seen as a status symbol.

Brené Brown

What are you waiting for?

Click here to start your journey.

Take the FREE quiz!

What’s Your Play Personality?

Take 5 minutes, find out how you play, and get a free, personalized “playlist”

Understanding your play personality will help you find more joy, and balance work and life!

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