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Soul Inversion Membership

Join a supportive community interested in growth and goal setting. Stay consistent on your progress through LIVE interactive calls, and explore new monthly themes with meditations, resources and exercises to continue your personal development.

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1:1 Mentoring

Get personalized motivation from me to get clearer on your path and take specific, actionable steps towards your goals. As a certified life coach and serial entrepreneur, I will support you through any obstacle you are facing, personal or professional.

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7-day Self-Discovery Challenge

This self-directed journey includes 6 daily videos and exercises to help you identify areas where you need to shift and let go, and in that new space of freedom, set goals and dream big, ending with a live 1:1 coaching call with me.

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What's Your Play Personality?

When did exhaustion become a status symbol? Is being busy the new normal? Do you play enough? Get your play personality and free, customized "playlist" to reclaim joy in your life. (You're busy, I get it, it'll only take 5 minutes!)

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Hi, I'm Alison.

I'm an empowerment coach, serial entrepreneur, adventurer and expert on play. You are the author of your own story, and you never have to be stuck in one chapter. I will motivate you to get clear on your next steps, rediscover your playful spirit, and admire your own life. The days can get overwhelming and exhausting, but that's why I'm here to help you.

What Other Leaders Are Saying

It is difficult to imagine a better guide to have at your side.

Alison's love for life is infectious. She is one of my favourite people - courageous, compassionate, and caring. A naturally gifted coach, a wonderful mother and friend, it is difficult to imagine a better guide to have at your side.

She has an amazing ability to help others launch ideas.

I have known Alison for nearly 20 years. Her entrepreneurial energy and strategic mind enabled her to create a Sports for Development office within UNICEF globally. She has an amazing ability to help others launch ideas, combined with a passion for service and helping children. It’s a powerful combination that led to a variety of ideas, reports and programs that supported in a very concrete way children’s education, protection and development in countries all over the world.

Alison has a remarkable ability to inspire people.

Beyond her infectious energy, Alison has a remarkable ability to inspire people to go beyond their self-imposed limitations and discover new things about themselves. Her love of people, her zest for life and her passion for communication make her uniquely qualified for this new venture.

If you want to know how to find your joy and create a life that fulfills you, look no further.

I have been business partners with Alison for the past 15 years and together we have raised 6 kids, built 2 businesses and have traveled the world (4 times on our annual mystery trip when we arrive at the airport without a plan and arrive in a foreign country a few hours later). When Alison puts her mind into something, there is literally nothing she can’t do. She is an incred ible mother, natural born entrepreneur, mind blowing athlete and seeker of health and wellness. She is a lover of people, the ultimate connector and a true communicator. She is passionate and driven, whip smart and wildly fun. I have watched her move metaphorical mountains as well as climb to the top of Kilimanjaro. If you want guidance on how to add play into your life, if you want to prioritize making the most of your time here on Earth, if you want to know how to find your joy and create a life that fulfills you, look no further.

All who associate with Alison will benefit greatly from her presence.

Alison is one of those remarkable people in the world who you are instantly impressed by, in equal measures from her humanity, intellect, energy and joy for life. I’ve known her for 18 years, dating back to when she was with UNICEF and we traveled to remote areas of Mali to vaccinate women and girls against tetanus. Following a highly successful career at UNICEF she became even more successful as an entrepreneur by co-founding Apple Seeds, all while accomplishing superhuman athletic endurance feats. Anything Alison is engaged in grows to fruition like a lush garden, life simply springs around her, and all who associate with Alison will benefit greatly from her presence.

She has so much positive energy that you can’t help but catch it and feel great.

I met Alison while she was chaperoning a service trip with her daughters in Guatemala and she instantly became one of my favorite people. She has so much positive energy that you can’t help but catch it and feel great, wanting to plan your next outing with her! Her career trajectory is extraordinary and tells you just how much commitment and passion she brings to everything she does. I am thrilled to have her on School the World’s Advisory Board.

Powerful combination that lifts you up and makes you better than you were.

Alison understands leadership, performance and stress: she has after all run marathons with a blind man across several continents. Who does that? But the other side of Alison is engaging, empathetic and fun loving. It’s a powerful combination that lifts you up and makes you better than you were.

Alison is like one of those characters in old movies who is perfect in every way.

Alison is like one of those characters in old movies who is perfect in every way. She is caring, sincere, funny, and insightful, full of love and forgiveness. They stopped putting characters like that in movies today because it’s not believable that someone could be like that. But she is, in real life.

Makes you feel so incredibly seen for who you really are.

There are some people who light up the room, some people who always seem to drop the most incredible nuggets of wisdom right when you need it. She makes you feel so incredibly seen for who you really are. Alison is one of those people. She is someone who I’m proud of have collaborated with, featured as an expert speaker at my events, and quite simply, someone who I personally lean on for support, validation, and incredible advice. So grateful to have Alison in my life!

Alison’s characteristic energy and determination combined with her positivity and clarity of vision guided her entrepreneurial endeavors to success.

I oversaw Alison’s work leading UNICEF’s global efforts with international sports organizations, as well as in her role as co-chair of the UN Secretary General's United Nations Inter-Agency Task Force on the value of sports within the UN, which led to a UN General Assembly Resolution. Alison quickly secured partnerships and won the respect of leaders at the highest levels at FIFA and the IOC due to her bright, engaging and highly informed communication style, together with her focus, determination and keen strategic sense. She undertook regular country-level visits to UNICEF’s offices to provide direct support related to sports for development programmes. Struggling to leave a great job at UNICEF after her twin girls were born, I should have known that Alison’s characteristic energy and determination combined with her positivity and clarity of vision guided her entrepreneurial endeavors to success.

She inspired us to think and do big.

Wow! Alison engaged my team and gave us very helpful tips and tools. The team continues to give me positive feedback on how her time with us re-charged them and inspired us to think and do big.

Her program allows busy people to stop and think about what is important.

Alison helps you set your priorities and goals. Her program allows busy people to stop and think about what is important and how to solve issues at work or home. She helps people get a better sense of life priorities. She has a gift!! I highly recommend any company hiring her to speak or host a workshop!

She makes you feel confident or inspired to take some more risks for yourself.

I run a women’s empowerment organization and have worked with Alison in a few ways. Alison is completely authentic and genuine. She’s somebody who is so connected in the world, and knows so many amazing people…all her life experiences, she’s an adventurer. She travels, she hikes, she goes around the world, she says yes to just about anything that comes her way; it’s so admirable because she walks the walk. So she’s not just encouraging you to take risks, she actually takes some of the biggest risks that anyone could ever want to take. And that makes you feel confident or inspired to take some more risks for yourself. I really enjoyed her authenticity and empathy towards people’s situations. She really invested herself into each and every person who participated.

It takes courage to say yes to rest and play in a culture where exhaustion is seen as a status symbol.

Brené Brown

What are you waiting for?

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What’s Your Play Personality?

Take 5 minutes, find out how you play, and get a free, personalized “playlist”

Understanding your play personality will help you find more joy, and balance work and life!

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